Smart Design's strategic approach brings together experts in product, brand, and interaction design, business factors, engineering, and design research to ensure that its solutions connect with people. As pioneers in Universal Design, the company believes that consumer healthcare products should be designed for the full range of people who use them. Smart Design opened its first office almost three decades ago in New York. As OXO's partner in designing the original line of OXO Good Grips products, Smart Design was instrumental in bringing the principles of Universal Design to the mass market.