As a small company with innovative founders, Wolfe Tory Medical has historically focused on new concepts in new markets and penetrated those markets before larger companies have recognized the market potential. This strategic approach has allowed their two primary product lines, the MAD atomization family and the AbViser intra-abdominal pressure monitoring devices, to become leaders in their market segments with strong brand recognition. Both product lines emerged because practicing physicians recognized a unique clinical situation for which a new and innovative solution could enhance patient care.